Hyderabad Charminar: Malabar Relaunches Its Showroom With a New Floor

Shopping for gold in the Old City has a new landmark to reckon with. Malabar Gold and Diamonds has relaunched its Charminar showroom in expanded form: 11,802 square feet across a ground floor and two upper floors, with a newly added second floor, right in the Laad Bazaar end of the old city where Hyderabad's bridal buying has always begun.

Passionate in Marketing reported the relaunch with a Hyderabad dateline of October 27. The showroom was inaugurated by Mir Zulfeqar Ali, the Charminar MLA, in the presence of Malabar Group chairman M. P. Ahammad. Inside, a dedicated floor carries modern 18 karat gold, lifestyle collections and everyday wear, and a luxury lounge offers private bridal consultations. The group's named collections sit side by side: MINE for diamonds, ERA for uncut diamond and Polki work, Precia for gemstones, and Viraaz for antique inspired uncut diamond designs.

The festive offers attached to the relaunch run until November 15: up to 30 percent off on value addition for gold, uncut diamond and gemstone jewellery, and up to 30 percent off on diamond value, on the retailer's terms. The store restates the group's Malabar Promises, including 100 percent value on gold and diamond exchanges, and notes that all gold jewellery is BIS hallmarked with HUID and all diamond jewellery is tested and certified. Those are the retailer's stated promises, and a buyer should still see them applied on their own bill.

Buyer takeaway: If you are bridal shopping in the Old City before November 15, ask for the value addition discount in writing on the exact piece, confirm the exchange promise on your bill, verify the HUID on the hallmark, and check today's live rate on our Hyderabad page before you go.

Source: Passionate in Marketing, 27 Oct 2026