Forward this to anyone who says high prices killed Diwali gold buying in Bengaluru: the city's own jewellers report the opposite shape of season. More people bought this Dhanteras and Diwali. They simply bought lighter.
The Hindu BusinessLine reported the festive wrap on November 9. Bengaluru based BlueStone recorded 45 percent year on year growth in business over the Dhanteras to Diwali period, while its average realisations stayed flat, which means the growth came from more transactions, not bigger bills. At C Krishniah Chetty Group of Jewellers, also Bengaluru based, inflation adjusted same store sales grew over 18 percent. Its director, Dr C Vinod Hayagriv, said the quantity of gold sold was the fifth highest in the last eight months, ahead of 2025, 2023 and 2020, and that demand from younger consumers was stronger.
The detail Bengaluru buyers should notice is where the lighter bills went. C Krishniah Chetty reported natural diamond sales up 250 percent on Dhanteras, lab grown diamond sales up 30 percent, and silver down 55 percent, as buyers shifted gifting choices. Those are the retailer's own reported figures. Natural and lab grown diamonds are different products at very different prices, and a busy counter is exactly where a buyer should slow down and ask which one is on the bill. Jos Alukkas, reporting the same season, put the wider pattern plainly through its managing director Varghese Alukka: walk ins were significantly higher, average bill values dipped slightly, and buyers chose lighter pieces and coins, spending on design and craftsmanship rather than weight alone.
Retailers told the paper they now look to carry this momentum into the wedding season, with diamond jewellery and crafted gold as the expected drivers.
Buyer takeaway: If you are wedding shopping in Bengaluru this month, compare making charges on lightweight crafted pieces across two counters, ask in writing whether a diamond is natural or lab grown, check the BIS hallmark and HUID on gold, and see today's live rate on our Bengaluru page before you set out.
Source: The Hindu BusinessLine, 9 Nov 2026
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