Chennai Diwali: Temple Gold Leads VBJ's Divine Diwali Campaign

Some Chennai shops sell Diwali. Vummidi Bangaru Jewellers sells it the way it has for more than 126 years, with temple gold at the front of the counter. The house's Divine Diwali campaign runs until November 8 at its flagship showrooms on Anna Salai and in Anna Nagar, and its heart is the traditional work Chennai buys for weddings and festivals: Nagas, temple, antique and Jadau jewellery, with Polki and rose cut gemstone necklaces alongside.

Orozone Jewel News reported the campaign in detail. For buyers who want something newer, the same counters carry floral diamond jewellery, platinum pieces with multicoloured sapphires, and Navaratna creations, and the festive range reaches beyond personal jewellery into silver dining sets, puja articles and silverware for gifting and for the house. It is a very Chennai spread: the gold your grandmother recognises, and the silver a family buys for a new home, in one visit.

The terms, as the report lists them, are specific enough to be useful. There is a 20 percent discount on making charges and value addition across gold, diamond, platinum and gemstone jewellery and silverware, 10 percent off the silver jewellery range, and an exchange benefit of Rs 125 per gram above the applicable market rate on old gold. Shoppers paying with HDFC Bank credit cards can get instant savings of up to Rs 10,000, on the offer's conditions. VBJ is run by the fifth generation of the family, is associated with crafting the historic Sengol now installed in Parliament, and is preparing its largest showroom on 100 Feet Road in Coimbatore.

Buyer takeaway: Before November 8, ask VBJ or any Chennai jeweller the same three questions: how much making charge remains after the discount, what rate your old gold is credited at before the Rs 125 per gram benefit, and whether the card saving applies to your bill. Then check today's live rate on our Chennai page.

Source: Orozone Jewel News, 16 Oct 2026, updated 6 Nov 2026